｜讀者回饋對我不好的事情：有人抄襲
A faithful member of my righteous Horde alerts:
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hey Ben love reading your emails. There’s a French marketing ass that blatantly steals all your emails and uses them as his … literally plagiarism …word per word. you got to do something.
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I know who he’s referring to.
The idiot got caught last year.
After I disconnected his “Email Players” subscription he proceeded to blame his assistant.
｜描述心路歷程：也有思考過要做些什麼
It’s one of many reasons I once seriously considered banning buyers in France.
I even did a bit about it in a private coaching program I sell.
｜但，還是有好事情
提醒不能因為單一事件，否定全面
But then I looked at my customer list.
And I noticed a few of my best customers are in France.
Including at least one “founding” Email Players subscriber.
(She’s been with me for over 10 years now)
Plus, lately I’ve been watching the good people of France fight the righteous fight like champs against what their government is doing right now and realizing I can’t let a few bad low IQ idiots like the above swiper and his equally idiotic customers spoil it for everyone else.
｜回到正題：為什麼我無法被抄襲
All right, let’s move on.
吊胃口：事實上，近期的服務真的沒有更多可以給你
The September “Email Players” issue has nothing to swipe.
There are no templates, hacks, or persuasion tricks inside, either.
因為有這些也沒用，他需要100%原創(真正的壁壘)
And to apply the info requires 100% original thinking.
Yes, even creativity.
｜給出比你希望的服務更好的東西
這也是為什麼我教導6G marketing的原因
The reason why is because of the 6G marketing warfare strategy it teaches.
｜透過幫助你更了解的方式行銷自己
如果你不知道他，進一步解說他是什麼：他是我自己發明的系列式行銷。
不可取代的優勢：而這系列是行銷不是癲的文案、mail、影片可以取代。
為你帶來的好處：就算客戶不知道你，也能成為你的客戶
If you don’t know what 6G marketing warfare is, it’s a term I invented to describe a theater of marketing where people aren’t buying because of your “sales copy” or your emails, videos, or even necessarily your marketing. It’s where your business’s marketing and sales team are potentially everyone and everything… including people who don’t necessarily even know who you are — where sales can possible even be made for your business before anyone is even introduced to you, your offers, or your list.
｜再次強調，與開頭呼應
- 這不是競爭對手可以隨意學習
- 這是你需要的整體策略
It’s not something you can swipe or hack.
It’s something you have to think, plot out, and strategize.
凸顯自己的優勢
除了產品棒之外，我有多年經驗，所以連我都擁有無可取代的優勢
I’ve been writing about it a lot this year.
｜總結：遇到抄襲是的想法
就算這位法國仔抄襲，也只不過是更應證你需要我的產品。
而這件事情並不容易，因為我學了20年，現在才有辦法教。
Nobody else teaches it, unless they are like the French idiot referenced above just regurgitating everything I say. But that’s as futile as regurgitating military strategy after reading a few pages of Sun Tzu. I’ve been at this for nearly 20 years and was not ready to teach it until this year, if that tells you anything.
Email Markeing文章整體架構結語
- 講一個真實發生不好的事情，可能也是大家害怕遇到的
- 我遇到後，想做的事情跟情緒
- 但我最後選擇的原則：不以偏概全
- 回到正題：我的產品之所以好，是因為有無可取代的優勢
- 近一步說明自己產品的獨特賣點
- 再回到開頭，重新面對這件事的態度
